In 1986 PALLUCCO was born and it stands out because of its
considerable innovative tendency towards products : audacious
design, use of particular materials such as steel and metals,
monochromy. Until 1990 PALLUCCO has carried out a product-oriented
strategy, translated in audacious changes in designing pieces
of furniture, great attention to the communication and care
in the company image, showed through an accurate organization
of the catalogues, the meetings and the hallmark of PALLUCCO
products. Since 1990 PALLUCCO has become PALLUCCO ITALIA. The
panorama of the 90's was very different from the one of the
previous decade: tradition and research, which always labelled
the choices of the company, blended with a market-oriented
strategy, attentive to the production-distribution-consumption
ratio. The company keeps on having a strong design personality
, but more aimed to satisfy quality and receivable costumers.
Semplicity, rigour, elegance, together with a little irony
became the headline of PALLUCCO ITALIA philosophy.
