Cool in Sweden
This MOD report comes to you from the capital of Swedish
style and culture, Stockholm, and the annual Stockholm
Furniture Fair where MOD editors where checking
out the latest Scandinavia has to offer... and, like in
years past, we weren't disappointed. Although this
years fair and accompanying events were on the mellow side
(a possible result of a scheduling overlap with Copenhagen's
Fashion Week), there were several standouts and of course
the exciting part is that you may see them soon this side
of the Atlantic thanks to yours truly. Check out the featured
designers and manufacturers below.
The MOD Team
Stockholm Design Week is the world's largest meeting
place for Nordic design with the Stockholm Furniture
Fair, Northern Light Fair and an ever increasing
number of high-profile events, showrooms and design activities
around Stockholm. Some 40,000 visitors and 750 exhibitors
from the entire world meet each year at the Stockholm
Furniture Fair to do business and get inspiration. The
whole of Stockholm is involved and the city is teeming
with design activities, exhibitions and events.
Every year an important designer is comissioned to create
a central meeting place at the fair. this year is was
one of MOD's favorites, German designer Konstantin
Konstantin Grcic's lounge in Stockholm International
Fairs' entrance hall will offer visitors a moment
of tranquillity in a warm and satisfying setting. This
usually cold and hard area has led him to adopt a very
special approach to staging, creating an artificial garden.
Using plants, textiles and a surprising mix of objects
and furniture, he will be creating an environment in
which to rest, meet and listen.
The sensation of living plants in this installation is
a new element for me to work with.The plants will create
a living oasis in the middle of the busy crowd," explains
Every year at the Stockholm Furniture Fair, an architect
or designer is commissioned to create a special Design
Bar. This year the honor goes to Broberg Ridderstråle
Design & Architecture.
Based in Stockholm, BRDA is a mixed architecture and
design practice founded by Mats Broberg and Johan Ridderstråle.
The design duo have created a range of simple yet smart
products that are often tinged with a sense of humor
( Bird Table for Offecct for example).
Broberg and Ridderstråle strive to inject a subtle emotional
element into their designs, sometimes through the use
of symbols and at other times simply through the product's
functionality. To us, the cleverness of their designs
nearly always inspires a feeling of “Now why didn’t we
think of that?”
An example of this is one of MOD's favorite new designs,
speakers that recently won a Wallpaper Magazine award.
BRDA moved away from the traditional black, box-shaped
speaker and created a set of white ceramic speakers,
using the symbol of sound as their inspiration. ‘It’s
the universal icon of noise,’ says Ridderstråle of the
truncated cone shape, which sits at the perfect angle
to produce optimum sound.
Greenhouse was started in 2003 as a forum enabling
independent designers to meet producers in the furnishing
industry. Greenhouse aims to act as a springboard into
reality for creative talents and a platform for exchanging
ideas and new trends. An exhibition entitled 'The
Greenhouse Effect' is being held to celebrate the
fifth anniversary. One of the standouts was Wis Design (www.wisdesign.se)
Architects' firm TAF Arkitektkontor, run by
Gabriella Gustafson and Mattias Ståhlbom (Mattias is
everywhere... from Greenhouse to Zero to the Underground
exhibition), is behind the structure of Greenhouse and
the exhibition. They will be working with themes such
as multiplication, diversity and standard materials.
In the middle of Victoria Hall there will be an asymmetric
staircase, which spreads out and also serves as an exhibition
area and a bar with seating. There will also be 'boulders' covered
with mats in various shades of grey.
Offecct kicks it!... again.
Yes it's true, Offecct works with the top designers
in the world to bring the best products to the market. "Together
we develop furniture for consumers, offices, conference
and leisure environments - design that stimulates creative
meetings." OFFECCT was established in 1990 in Tibro,
southern Sweden. Their mission, then as now, has been
to allow the needs of the individual to steer our design
and development work. To guarantee the highest possible
quality, we retain full control over all the stages of
a project - from concept to the finished piece of furniture.
That said, as you all know Offecct is one of our favorite
companies to work with. MOD has been instrumental in
making their designs available in the US market. And
the fact that they keep ahead of the curve with their
new introductions (including their new graphic identity
- see below) and work with designers such as Eero
Koivisto, Marten Claesson, Ola Rune, Marre Moerel, Monica
Forster, Khodi Feiz, Alfredo Haberli, Anki Gneb, Jean-Marie
Massaud, Thomas Eriksson, Thomas Sandell, Karim Rashid
and Norway Says... just to name a few...
| War against
The first time Eero Koivisto, Brand Consultant
for MOD's favorite line Offecct, came across
Slobodan Dizel and Thomas Sate they were simply a couple
of graffiti artists that were tagging trains and walls
in Sweden. A couple of years later, he heard that they’d
started a graffiti school and design studio with the
slogan “We declare war on walls”. Fast forward a few
years, when Eero stumbled across their new offices in
a small back street of Stockholm and they’d become Wall
Design and were painting murals on the walls of shops
and offices. These days they are known as Dizel & Sate (formerly
known as Wall Design) and their commissions range from
illustrations to entire interior design concepts. We’re
not sure what’s up with the latest name, perhaps they’re
ensnared in some sort of legal dispute much as The Artist
Formerly Known As Prince was.
Anyway, Eero convinced Offecct to hire the two artist/designers
to not only create an awesome environment during this
years Stockholm Furniture Fair (the offsite "Urban
Jungle" presentation) but to create a new brand
identity for web and print as well.. Rumor has it that
it was only a matter of weeks before the fair that this
decision was made.. And bravo to Offecct for taking the
plunge.. And the dynamic duo pulled it off - it was an
amazing success! We even used (please don't sue us)
the new identity for this newsletters banner design.
Check out Offecct's new website and Dizel & Sate's
as well.. hopefully you will be as inspired as much as
dizel & sate
Less Than ZERO
Once again, here is a company that understands the value
of good design and designers. The Zero story: Roland
Gill and Andris Nolendorfs were both working with lighting
at Orrefors Glassworks when they got the idea of starting
their own business. Weary of glass fittings hanging crooked,
they decided: no more glass, sheet metal is the right
material! Both had made the acquaintance of designer
Börge Lindau and their confidence in him was so great
that they decided to start their own business if Börge
would join them as designer. Börge was convinced by the
bold idea and said he would support them with his interest
and skills. When the newly formed company was christened,
it was Börge who suggested the name Zero.
MOD was fortunate to check out a preview of designs headed
to the Salone in Milan in April and although we will
make you wait to see most of the designs, some of the
designers are featured above... from left to right above:
Ingegerd Raman, Front, Fredrik Mattson and Mattias
Ståhlbom. Also included in the new collection is
work from Thomas Bergstrand, a designer whose
work MOD has been following for quite some time.
- Swedish by Nature, Global by Design
Vujj is a young company dedicated to producing fine quality
designs for the international market. It is a company
well versed in, but unshackled by, the traditions of
Scandinavian design, that seek to add a little provocation
to the story.
MOD was fortunate enough to run into the Vujj team, at
their offsite party, and at the fair where they sat for
an extensive video interview (to be presented soon -
we will keep you informed).
Artur Moustafa and Jonas Nordgren, who
design collectively under the title Artur & Jonas, joined
forces with Grupo Selther in order to set up Vujj in
early 2006. Vujj has its roots firmly linked with the
Skåne region of southern Sweden where the pair grew up;
it is close to the border of Denmark and has a notable
history of furniture craftmanship.
Look for Vujj to bring their concept to New York
at MOD in the coming year.. The name may be unique, but
the design is timeless and MOD is at the forefront of
bringing the best design available in the world to the
Thanks for visiting
- please check out our website: www.modobjects.net