Front is a design group made up of four friends who met while students in the Industrial design program at the University College of Arts, Crafts and Design (Konstfack) in Stockholm Front members are: Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren and Katja Sävström.. The company was established in Stockholm in February 2003 with the manifesto to discuss, ask questions and experiment with design.
Front was first seen by MOD editors at the 2004 Milan Furniture Fair. They were impressive in the way they looked at design from a perspective of external forces that are incorporated into the design process, sometimes in ways that are unexpected or entirely organic… Take for example their "design by animals" series where they asked various animals to assist in the design process.
The DESIGN BY series, whereby part of the design is detemined by an external factor and series of events that affect the design process at random. They have utilized a number of organic and technological design "assistants" such as light, temperature or motion to produce design variations that have produced dramatic effects.